Wayfinding signs play an important role in guiding people either externally or internally through a business complex. They are also used to direct a flow of movement to places of interest. Therefore, if you own a large premise with a complicated layout or simply expecting visitors who do not know the way around, having directional signage can be the most effective solution for you.
They will help your visitors or traffic get to places needed without people’s help to direct them. However, what makes a good wayfinding sign? Well, it should be:
Easy To Understand
A wayfinding sign must be designed in a way that makes it easy for anyone to understand. When designing, you should have those who have never been in your premise before in mind. To achieve this, you have to think like a visitor. Put yourself in their shoes and think of what they would be looking for. Think of how they would try to navigate and where they would want to go.
Put In The Right Place
An effective sign is one that has been placed in the right place. What does this mean? The key to an effective wayfinding system is putting all signs in the right place. Generally, as human beings, we are good at finding things when walking or traveling in a straight line. We expect to find a sign when the straight line deviated, which is supposed to help us in the next part of the journey.
Therefore, the best place to place a wayfinding sign is where a person is needed to decide about their next direction to take (such as crossroads, lifts, staircases, exits, entrances, and larger spaces).
Wayfinding signs must be easily recognizable and of the same design. In other words, consistency is key. What do we mean by consistency? Well, it means that it should have the same color, font, shapes, and symbol consistency, making it easy for people to locate and identify them as wayfinding signs.
Branding is another important tip to consider in a wayfinding sign. Branding also must apply when it comes to fonts, shapes, color, and design.
Display Useful Information
Wayfinding signs must have important information and should be short and direct to the point. In other words, the wordings on them must be limited and necessary. It means pointing the direction, label the destination, and, if needed showing the distance. To have a wayfinding sign, consider using the shortest word like Toilet, which is a universally understood symbol.